March 18, 2015

Powdered Alcohol: What Good Can Come of This?

Powdered Alcohol: What Good Can Come of This?

Powdered alcohol, dubbed “palcohol” is now legal. According to Forbes magazine:

“The Alcohol and Tobacco Tax and Trade Bureau has just approved the sale of the powdered alcohol product, cleverly dubbed Palcohol. The idea is that you just add water to the powdered-alcohol-containing metallic pouch that looks eerily like a kids’ juice pouch. Its creator Mark Phillips says the product is largely meant for hikers and other outdoorspeople who may not want to load themselves down with extra bottles of alcohol when they’re on the go. Just add 6 oz of water to your alcohol powder and you can have a Cosmo on your hike. Of course, there’s been a huge backlash to the approval of the product, with critics saying that Palcohol provides just another needless way to get drunk, and possibly overdose, depending on how the product is used.”

As an addiction researcher, I’m appalled that this product could be approved for sale. Do we really need a product for sale that allows hikers easily to get sloshed on a hike and potentially need search and rescue services or become impaired from dehydration? Already, the cost of alcohol abuse to the economy is estimated to be over $223 billion dollars a year, according to the Centers for Disease Control and Prevention. That dollar figure does not include the untold misery of families who live with alcohol abusing parents/spouses/children or lose loved ones to drunk drivers, accidental overdoses and alcoholic deaths.

Since man first learned to ferment grapes and grains, alcohol abuse has been a problem. Now, in an easy to carry with you and administer package, you too can get wasted with ease. Young people can smuggle liquor more easily into parties. …the possibilities for misuse are endless while the possibilities for appropriate use are almost nil.

Please do not purchase this product. Make it a business mistake.

 

http://www.forbes.com/sites/alicegwalton/2015/03/13/powdered-alcohol-palcohol-sounds-like-an-accident-waiting-to-happen/

http://www.cdc.gov/features/alcoholconsumption/

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